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BMW i
BMW Launches BMW i Marketing Campaign
Saturday evening saw the launch of teaser communications for the new BMW sub-brand. Light installations and video projections illuminated BMW Group buildings around the Petuelring road in the north of Munich. The four-cylinder building, BMW Welt and BMW Museum were bathed in the colours of BMW i. The new BMW sub-brand ... CONTINUED
13 years ago
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BMW News
BMWNA Announces Best Dealership Awards
BMW of North America, LLC today announced its annual Center of Excellence honors, awarded to the top performing dealerships in the U.S. Thirty-two of the 338 BMW dealers nationwide achieved “2011 Center of Excellence” status based on high customer satisfaction, outstanding brand representation, operational excellence and profitability. The BMW dealer network ... CONTINUED
13 years ago
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BMW News
DB Schenker Logistics Creates 600 New Jobs in Leipzig to Handle BMW Order
The BMW Plant in Leipzig continues to grow. Back in November, we reported that BMW invests € 400 million to expand the plant for the production of the Mega City Vehicle. Today, DB Schenker announced to build a new logistics center to supply components for the BMW plants in China ... CONTINUED
13 years ago
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BMW News
BMW Starts New Year with Strong Sales Growth (+28%)
The BMW Group started the new year well, with strong sales growth of 28%. A total of 105,177 BMW, MINI and Rolls-Royce brand automobiles were delivered to customers worldwide in January (prev. yr. 82,150). Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing:
13 years ago
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3-Series
BMW Super Bowl Ads Send Clear Messages for America (Updated with Narrated Ad)
BMW returned to the Super Bowl broadcast tonight after a 10-year hiatus, unveiling a strategy that forcefully communicates two competitive advantages of BMW. The first commercial is a poignant piece focusing on BMW’s economic commitment in America as told through the voices of the company’s associates at its manufacturing ... CONTINUED
13 years ago
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BMW News
BMW M assumes overall responsibility for security and special vehicles
When the police series “Isar 12” launched the hunt for criminals on German TV in January 1961, Bayerische Motorenwerke had already gained several years of experience in providing specially produced patrol cars. The baroque styling of the BMW 501, now a frequent and welcome visitor at the Goodwood Festival of ... CONTINUED
13 years ago
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BMW News
BMW M GmbH Sales Significantly Higher in 2010
BMW M GmbH concluded the 2010 business year with a significant boost in sales. In a year marked by far-reaching changes in the model portfolio, the number of BMW M car sales rose by 14.2 percent to 16,967 units. Overall, worldwide growth in demand for high-performance sports cars, M Sport ... CONTINUED
13 years ago
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BMW News
BMW Group and PSA Create Joint Venture to Enhance Cooperation on Hybrid Technologies
The BMW Group and PSA Peugeot Citroën have decided to enter into a new phase of their collaboration, by signing an agreement to set up a 50-50 equity joint venture named BMW Peugeot Citroën Electrification. The agreement was signed on February 1st by Norbert Reithofer, Chairman of the Board of ... CONTINUED
13 years ago
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BMW News
BMW to Battle Audi and Mercedes Advertising in Superbowl
BMW, Audi, and Mercedes will each be advertising in this year's Superbowl, making it the first time that all three German luxury brands are advertising at the biggest U.S. television event. BMW has purchased two 30-second spots in this year's Superbowl, which will be played on February 6th. This represents ... CONTINUED
13 years ago
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BMW News
BMW To Be NBC’s Exclusive Foreign Auto Advertiser for London 2012 Olympics
BMW Group announced today that it will be the exclusive foreign brand automotive advertiser for NBC Universal’s broadcast of the London 2012 Olympic Games. This agreement marks the first time that NBC Universal has granted foreign automotive exclusivity for its Olympic coverage. It is also the first time that ... CONTINUED
14 years ago
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1-Series
Video: BMW Press Conference 2011 NAIAS
We have posted yesterday's full BMW press conference from the 2011 NAIAS at Detroit. Ian Robertson presented a state of the company address, as well as introducing the all new 6-series cabrio, 1M coupe, 1-series LCI, and the 2011 X3. View the press conference inside.
14 years ago
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BMW News
BMW Reports U.S. December 2010 Sales – Up 12% in 2010
The BMW Group in the U.S. reported December sales of 27,600 vehicles, an increase of 16.9 percent from the 23,617 vehicles sold in the same month a year ago. For 2010, the BMW Group in the U.S. reported total sales of 265,757 vehicles, up 9.9 percent compared to the ... CONTINUED
14 years ago
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BMW News
BMW selling ever more armored cars due to ongoing drug wars
This story comes from the guys at Autoblog. Its being reported that because of the Mexican drug war, which has involved many news making kidnappings and assasinations have led many to seek an extra layer of automotive protection. Reportedly, armored car sales ... CONTINUED
14 years ago
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BMW News
Karim Habib Returns to Head BMW Exterior Design
On 1 March 2011, Karim Habib will take on the post of Head of Exterior Design BMW Automobiles, replacing Anders Warming. The 40-year-old designer already spent the first 10 years of his career working for the BMW Group, during which time he was responsible for the current BMW 7 Series ... CONTINUED
14 years ago
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BMW News
BMW Posts Strongest Sales Growth This Year in Nov. (+20%). Targets 1.4M for 2010.
BMW's November sales were up nearly 20% over the previous period last year, driven by hot demand for the F10 5-series and X1. The BMW Group delivered 129,014 vehicles total in November. The 20% increase is BMW's highest monthly gain this year and the company now targets 1.4M cars sold ... CONTINUED
14 years ago
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BMW News
BMW set to return to Super Bowl XLV!
According to reports from AdAge, BMW is set to return to Super Bowl XLV after a 10 year advertising hiatus from the most watched event in the US calendar. According to BMW marketing communications manager Stacy Morris, "Were in the window of ... CONTINUED
14 years ago
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BMW News
BMW Group U.S. Reports November 2010 Sales
The BMW Group in the U.S. (BMW and MINI combined) reported November sales of 22,883 vehicles, an increase of 27.1 percent from the 18,002 vehicles sold in November 2009. Year-to-date, the BMW Group has sold 238,157 vehicles, up 9.3 percent from the 217,840 units sold through November 2009. “November is normally ... CONTINUED
14 years ago
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BMW News
50 years ago, Herbert Quandt saved BMW
The BMW Group is celebrating its independence and the company’s continued success since its restructuring plan was accepted on 30 November, 1960 with a special ceremony at the Theresienhöhe in Munich on 30 November 2010. “Herbert Quandt’s business instinct and his ability to make courageous decisions at that time set ... CONTINUED
14 years ago
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