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BMW M1 updates: name/badge, launch cycle, testing, filming, and marketing

Here's an update from Scott on the BMW M1, including the naming/badging process, launch cycle, testing schedule, filming in Los Angeles, and social media marketing.

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BMW M1 test car spotted testing on Nurburgring! (+ video)

Spotted during testing on the Nurburgring today was the BMW M1 test mule! This test mule doesnt wear the more advanced prototype M1 body as we posted earlier, but is out testing powertrain, chassis, suspension, and handling properties. We also see for the first time what could be ... CONTINUED

14 years ago

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BMW M1 coupe render, said to be close to the real thing

Resident photoshop guru Gerald Alvarez has almost hit the BMW M1 design on the head with his latest beautiful render. So close in fact that BMW insider Scott26 thought that he was looking at official pictures when spotted Gerald's latest M1 impression!

14 years ago

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New BMW M1 / 1M render

We just posted the latest BMW M1 / 1M spyshots yesterday, but Gerald Alvarez has already been hard at work photochopping the car based on the latest hints from the spy photos. He's even added the M styling cues that are so far missing from the test mule.

14 years ago

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BMW M1 / 1M test mule spied in advanced testing form!!!

Here is it folks! The BMW M1 test mule in its real bumper, widened fenders, integrated duckbill trunk spoiler, upgraded M wheels, large brakes with cross-drilled rotors, and other bits of M goodies!! Although the hood power bulge, quad exhausts, and M side gills are not yet apparent, these ... CONTINUED

14 years ago

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BMW M looking to be more youthful, get more affordable?

Has BMW M lost its direction? Seem so according to Kay Segler, chief of BMW's M brand. He has recently let on that the M brand needs to shift directions - to make M young again. Segler's goal "is to go towards affordability and freshness." More inside.

14 years ago

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Glimpse into possible BMW M1 “JOY IS INDULGENCE” commercial featuring M1 vs. S1000 RR bike

Scott26 provides some sketches and notes to a BMW M1 vs. S1000RR commercial. It reads: In the city traffic a lone superbike (S1000) weaves in between the traffic it's heavenly sound reverberating off the tall skyscrapers that surround the street...and the S1000 RR hits speed as it crosses an interchange, ... CONTINUED

14 years ago

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Rundown of all BMW M1 news, rumors, and speculation

Many sites are making broad proclamations of the M1's life or death based on assumptions and statements from BMW contacts. Here, moderator southlight takes a closer look and breaks down the factors which backup both the believers and non-believers of the M1.

14 years ago

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BMW M1 : new and updated insider info

BMW inside Scott26 provides some updates on BMW M1 development (full info inside), including introduction & production timeline, pricing, convertible version, and more. Whether the information is accurate is for you to decide, but it's certainly somewhat assuring to continue hearing M1 details.

14 years ago

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The on-again off-again BMW M1 is … off AGAIN?! Not so says BMW insider? Kill me now.

Insideline reports that there is no BMW M1 coming. This comes after the nonappearance of the M1 concept at the 2010 Geneva Motorshow, at which it was expected. Instead there will be a hopped up 135is version of the 1-series. But, BMW insider Scott26 maintains that the M1 is coming. ... CONTINUED

14 years ago

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2010 Geneva: BMW press conference comes and goes, no BMW M1 concept appears =(

Before this morning's BMW Press Conference came and went, we had already accepted the sad fact that no BMW M1 concept would be making a surprise appearance. So why no M1 appearance? If a certain insider is to be believed, it's because a higher-up at BMW recently drove and was ... CONTINUED

14 years ago

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1Addicts member comes up with a fresh photoshop concept of what the BMW M1 could look like

Certainly BMW shows this car off soon, until then the photoshoppers will fill the void and give us wonderful takes on what the car could look like. Here is one based on the few leaked details we know about this car thus far.

14 years ago

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New BMW M1 concept teaser!

What you are seeing here is the clearest teaser yet of the BMW M1 concept which is widely speculated to be making its debut at the 2010 Geneva auto show in just over a week's time. Wide rear fenders appear on the M1 concept, as well what could be a ... CONTINUED

14 years ago

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BMW M1 to feature highly optioned cosmetic personalization program !

The upcoming BMW M1 will feature an impressive options personalization program for many cosmetic additions. Mentioned items include a full range of carbon fiber exterior parts. M-stripes on exterior (in different colors and placements). 18" competition wheels in two different finishes. Multiple matte exterior colors and the return of Techno ... CONTINUED

14 years ago

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BMW M1 rendered by Kooper

Here is a render of the upcoming BMW M1 by a 1addicts member. Although it's missing certain elements we're sure to see on the M1, this render gives some preview as to how the car will look with aggressive M-style front bumper, front fender gill, carbon fiber roof, and ... CONTINUED

14 years ago

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More photos of the BMW M1 test mule

Here are some new higher resolution pictures of the very same BMW M1 mule that has been spotted before. We can clearly see the temporary rear wheel arches affixed to accomodate the testing of a wider track. The production M1 body will sport actual broader flared arches to fit ... CONTINUED

14 years ago

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New details on the BMW M1 design (including wheel teaser picture)!

Here are some exciting details on the upcoming BMW M1: More muscular appearance than regular 1-series, Trapezoid grille flanked by two intakes to allow extra brake cooling, Six piston brakes, High performance intercooler, Sportier looking headlights than standard 1-series, Small lip spoilers above brake duct inlets to provide extra air ... CONTINUED

14 years ago

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BMW M1 rendering from Autozeitung. Aero kit very close to actual M1.

Here you see a rendering of the upcoming BMW M1 from Autozeitung magazine. According to BMW marketing insider Scott26, "The look is very close to the aerodynamic pack that adorns the M1" (minus the metallic crossbars). The magazine also mentions that the M1 will go on sale in Summer ... CONTINUED

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